Link Audits, Disavow and Penalty Recovery
When a website links to another website that link can be treated as a vote or an endorsement. Typically, a link includes anchor text, that is hyperlinked to a specific page, or site. The link allows the website user to understand what the page that is linked is about. Links and anchors are also important signals for search engines.
Search Engines, like Google, assign a ‘grade’ to respective web pages which are calculated through on-page signals, as well as links. Google created the first proprietary ranking algorithm known as PageRank. It is named after both the term “web page” and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.
Whether your website is struggling to improve positioning in Google, you’ve received a manual action (penalty) or you simply want to better understand the health and potential of your website, a link audit is a great place to start. At AAERO, we provide our clients with an unmatched understanding of their site’s health as well as recommendations to improve your link portfolio quality to improve your site’s rankings and experience.
- Detailed Link Report
- Toxic Link Audit (Identify spammy links and reccomendations to remove, or have them ignored).
- Paid Links Audit (Identify porettial harmful links created by SEOs or Deceptive Link Practices).
- Negative SEO Review
How much do Link Audits cost?
The cost for a link audit varies depending on how many links need to be reviewed. Smaller, local website link audits can range from $1,500 – $3,500 whereas a large, enterprise eCommerce site can cost upwards of $10,000.
You should NEVER start an SEO campaign without a link audit
Many SEOs will offer you a ‘free link audit’ before signing an SEO engagement. In our experience, most SEOs use these reports as a way to tell you that you need more links. SEOs by nature are conditioned to build links, rather than remove, or repair existing links. Because AAERO does not sell monthly SEO services, we can provide you with an unbias link review that you can count on. Many customers request these audits who are already participating in an SEO campaign to check up on what their SEO is doing. Regardless of your reason, we can help.
A Disavow is an advanced tool provided by Google that allows webmasters, SEOs, etc to specify links to ignore. This tool is helpful when a toxic link cannot be removed. It shows Google in good faith that you are abiding by Google Webmaster Guidelines, specifically link-schemes to remove or disavow deceptive links. Deceptive links are the #1 reason businesses rankings tank and these links are usually built by unethical SEOs who are cutting corners.
Google Penalty Recover / Reconsider Request
Over the past year, Google has become more aggressive than ever issuing manual actions against websites that either directly or indirectly violate Google’s link scheme guidelines. In most cases, websites are penalized due to current, or past SEOs link-building efforts that have included deceptive link building. Unfortunately, just because your website isn’t currently penalized, doesn’t mean it won’t be. That’s why regular link audits, and link detox is crucial to your continued success.
At AAERO, our proven Google penalty recovery services are unmatched. We will help you from start to finish audit your links, remove links, create new policies to enforce the removal or disavow of future problematic and deceptive links as well as internal policies your organization can adopt to ensure you don’t have issues in the future.
We understand that manual actions can cause significant financial harm to a business, in some cases even bankrupt a business that has relied on Google traffic for sales. Google has become slower than ever at reviewing reconsideration requests and removing manual actions so it’s imperative you act now if you’ve suspect or you’ve got a message in Google Search Console regarding a manual action.
What can cause a manual ‘link’ action?
- Paid Links, Spammy Links
- Deceptive Links
- Affiliate Links
- Negative SEO
If your rankings have tanked, do not delay. Give me a call today to schedule a complimentary review.